Meet Rosey, the 2025 Cheesefest Carving

And hear from her creator, Vicki Janisch

October 27 2025

It was one beautiful day at this year's Cheesefest, taking place in historic downtown Water Street earlier this month.  And one of the event's favorite attractions is always the sculpted Cheddar cow.  Shullsburg Creamery proudly donates a 40-pound block of Cheddar each year to sculptor Vicki Janisch, who then does her magic.  We caught up with Vicki to understand the inspiration behind this year's cow!

What inspired this year’s design?

This year I wanted to celebrate the season of harvest and everything that makes Shullsburg so special—from its deep dairy roots to its small-town community pride. The idea of carving a cow inside a pumpkin felt like the perfect way to blend fall fun with the heart of Wisconsin agriculture. Adding the state backdrop tied it all together—because no matter where you go, Wisconsin truly is America’s Dairyland!

Did this take you even longer than last year to carve? (4–6 hours?)
I’d say right around 5 hours hours total from start to finish. The extra details in the pumpkin and the lettering added a bit more time, but it was worth every minute to see it come together.

What were some of the reactions from visitors who stopped by your table?
People loved it! So many stopped to take pictures, ask questions, and share stories about growing up on farms or working in the dairy industry. Kids especially got a kick out of seeing a cow —it definitely sparked a lot of smiles and “how’d you do that?” moments.

Did anyone name the cow this year? 

They sure did! Rosey became the highlight of the day when a young girl stopped by my table. I asked her what she thought the cow’s name should be, and with the sweetest grin, she proudly said “Rosey.” And just like that—the Holstein had her name!

Was it hotter than usual? Does that affect the carving process at all?
It definitely felt warmer than usual for this time of year! Heat can make the cheese a little softer to work with, so I have to be quick and keep things cool in between details. But thankfully, the weather held up just fine and everything stayed in good shape.

Do you know if this again went to the Cheese Store for display?
Yes—it did! The finished piece made its way over to the Shullsburg Cheese Store so visitors could keep enjoying it after the festival. It’s always fun seeing it on display there—it feels like a full-circle moment.

What did you enjoy most about this year’s Cheesefest?
Honestly, the people. Between the weather, the music, and all the people, it was the perfect celebration of fall, the Shullsburg community and dairy!

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WHAT OUR CUSTOMERS ARE SAYING

I purchased three kinds of your cheeses and I fell in love. They're just right - Blueberry , Cranberry and my new favorite, Cheddar with Hot Peppers. They have the right balance of pop. So glad I tried your product! I will be hoping you stay at my store!

-Mary, a Satisfied Customer

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Meet Rosey, the 2025 Cheesefest Carving

It was one beautiful day at this year's Cheesefest, taking place in historic downtown Water Street earlier this month.  And one of the event's favorite attractions is always the sculpted Cheddar cow.  Shullsburg Creamery proudly donates a 40-pound block of Cheddar each year to sculptor Vicki Janisch, who then does her magic.  We caught up with Vicki to understand the inspiration behind this year's cow!
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